You sense the new person you need for your business is ‘out there, somewhere’. But how do you find them?
While researching an article on new recruitment tools for SMEs, I was talking to our client and friend, Jo Muirhead. Coincidentally, Jo had just posted a new vacancy on Facebook. Instead of a traditional Facebook advertisement, this was a normal post with a link to a page on her website containing a video of Jo talking about the job plus details of how to apply.
This innovative approach has some key benefits
- Jo started by being crystal clear about what she wanted – and equally clear about what she didn’t want.
- Facebook is the perfect medium for reaching her target candidates: anyone looking for a part-time PA role in their local area.
- Using video allows the potential candidates to see Jo and get a real sense of what it might be like working with her, giving them the chance to screen themselves out if they don’t think they’re a good fit.
- Applicants were asked to include a video of themselves explaining why they think they’re suited to the role. This would require a level of confidence that matches what’s needed to perform well in the role.
- The post and video leave little room for doubt, saving time on both sides of the recruitment equation.
- Promoting the role via Facebook is free and Jo’s Facebook friends and followers were able to easily share the job with their connections.
Did it work?
Jo kindly gave me an update this week (4 May):
I had two applicants only, which meant I didn’t need to wade through 100’s of resumes and pay someone to review all that wrong and poor job application information. The video was certainly the test of courage that kept people away.
That being said, both applicants were incredible and if only 1 had applied I would have been more than happy. Having to choose between the two was tough but it came down to skills and teachability.
What do you think?
Would you be willing to give something like this a try?
You can find more tips on using social media in our e-book ‘Successful Recruitment: Transforming Your Business Through Best Practice’.
Perhaps you already have experience using social media in your recruitment process. How has it work for you?