The inspiration for this post on employee engagement came from an unlikely source – a drive in the country. We visited the beautiful Wolgan Valley west of Sydney and historical Newnes. Although there’s no longer a town, there’s a sign that says Newnes, followed by the tagline: ‘Everything money can’t buy’.
[Tweet “Employee engagement is mostly made up of things that money can’t buy.”]
When someone works for you, you exchange your money for their labour. That’s the basic economics of labour. There’s nothing about that transaction that imposes a duty on your employee to feel engaged, excited or enthusiastic about their work. They bring their skills, training and experience to work to produce goods or services you sell for profit. That’s the part of the employee engagement equation money can buy.
[Tweet “Paying people fairly for their labour is basic. It’s also the easiest thing for competitors to copy.”]
Doing things that increase employee engagement can certainly cost money, but engagement itself usually can’t be bought.
People want to feel the work they do is making a difference. Making a difference means different things to different people – and this is where many attempts at employee engagement have run off the rails. Answers to the question ‘How do you know your work is making a difference?’ will include answers as diverse as these:
“I know my company always acts ethically”
“The work we do here helps society”
“I have opportunities to contribute to the direction of the organisation”
“I’m learning new skills that will give me a hand in my career and that I can pass on to others”
“My work matters”
Can you tell me where you can buy that sort of employee engagement?
Employee engagement is much more than an annual survey or a new workshop. Employee engagement requires managers to find out what money can’t buy for each person on their team. What can you do to employ their heart and not just their head and hands?
Surveys and workshops, while valuable, are also generic by nature because they don’t tap into individual engagement ‘drivers’. There are many engagement factors to consider. Each person has their unique combination of things that money can’t buy. How do you find out what will employ their heart and not just their head and hands?
A valuable starting point in any employee engagement exercise is to do a serious analysis of employee expectations. With the Harrison Assessments Engagement and Retention Analysis, we examine these expectations in eight categories:
Here’s a small part of an individual Engagement and Retention Analysis report, to give you a taste of what’s possible:
We can also analyse the expectations fo any size group. Here’s a tiny snippet of the information you’ll get in a group Engagement and Retention Analysis report:
Beyond the colourful graphs, the detailed narrative in each report can help you improve your business results by showing how to increase employee engagement. You will know what people want, how important different factors are to them and how to address those needs to create better performance.
[Tweet “Know what they care about and employee engagement is all about ‘everything money can’t buy’.”]
If you would like to experience our unique approach to employee engagement, get in touch!